Thursday, August 16, 2012

Media Environment Unit Two - Emergent Media (One)

Contemporary project based digital media design and methodology
David Hall "GenProjection"2011

Course Description
Each year new paradigms and concepts arise in the ever changing progress of media and its associated disciplines. From what was a print based process it has developed into a multi faceted industry or industries. In order to stay even slightly contemporary we have to adapt and experiment quickly each year. As such in this studio we will explore creative ways of experimenting with new technology and software. The three distinct areas of study will be, “Graphics and Motion”, “Physical Media”, “Real time and Interaction”.


Project 001- Design for transmission

As you know the graphics design of remote signaling communication technology has a history going back millennium. The present day mobile phone is becoming essentially a remote visual messenger. The traditional Korean military signaling kite ( above ) was used extensively as a telecommunication device. During this short project we will analyze the symbols of the traditional kite and then design a modern set for the 21st century.

Our objective is to initialize and understanding of symbolic graphics AND a creative non linear approach to design solutions.

Stage One - Part A - “Concept generation and Research”
Research and analyze the symbols of the traditional kite. Then imagine how these concepts could be appropriated for modern media devices such as an ipad or mobile phone. So in effect we are making stills and animation for use on modern devices with traditional historical viewpoints. This is often the way to create something new. Crash the history into the modern.

Stage One - Part B - “Being Digital”
Experiment with concept, and determine a present day symbolic structure for present day communication.

Stage One - Part C - “Output and Delivery”
I expect each person to generate their own structured symbol system, them print out on a series of kites.

NOTE : As with ALL studio briefs you can interpret yourself and approach the concept differently. For example you may wish to base your graphic project on light trails from night flying kites, its your decision.


Project 002- Large Scale landscape graphics and Motion

David Hall "Multi_Jongno 023"2007


The concepts of space, time, and social relationship in urban environment are put in flux, while there are growing interests among communities of artists viewing city as social playground, public space, fluid canvas, and invisible layers of network. However the urban environment is not the only available location for media. Rural, seascapes etc etc can all be utilized to express and research the possibilities of Installed locative media.Our objective is to conceptually explore the possibilities of site specific locative media and design.To enable a connection between the environment and location.

Stage One - Part A - “Concept generation and Research”

Conceptualise and play with methods of integrating type and fabricated graphics into landscapes that you have already researched.

Stage One - Part B - “Being Digital”

Fabricate, install, photograph and DV your work. Final presentation will be through a blog record of your project.


Thesis Student notes- People doing thesis, especially final semester will be required to adapt the above projects for their thesis. In effect write their own project briefs based on this classes projects. This has been very successful in the past.

Presentation notes- All students are required to have a blog at (not naver). Also any movie footage shot should be uploaded to This footage should then be embedded into your blogspot. You will be expected to upload work for assessment every week.

The final output of this class will be a performance in a pre defined space at the end of semester. Failure to present will mean fail. You will need to have some experience with video cameras and editing software to be able to do this class.

Research blog -